PACKAGING COFFEE BAG

Zava is a new coffee brand aiming to distinguish itself from competitors by offering a unique appeal to customers. The client desired a concept that is simple, elegant, and edgy, adopting a horizontal marketing approach.

This visual concept prototype for the Zava coffee brand revolves around the idea of incorporating natural ingredients such as mushroom and matcha, transforming them into a 'potion' designed to revitalize the body, a creation so extraordinary it could be concocted by a witch. This concept opens avenues for engaging ads and promotions. The design was also carefully crafted to ensure it stands out when placed alongside similar products.